end Reels or shorts payment
Instagram Post Creators making short videos on Facebook will soon lose their way of earning money on the platform
Meta is ending its Reels Play Bonus program that rewards content creators when their videos hit certain goals for views. The program was first reported by Business Insider and the change was made on Facebook. This change will affect creators and users creators on Instagram. According to Business Insider, the company will no longer offer any new or no Please Play bonuses in the future and will also replace existing commitments over the next 30 days.
The Reels Bonus program has seen ups and downs since Meta launched in 2021 to try to compete with TikTok, and the ups and downs are coming after a fair amount of hefty payouts to creators initially Sometimes used to get $10000 but during 2022 some reels creators told that their payment is decreasing day by day but there is no shortage in their content and also it is becoming difficult to make their money in the form of bonus.
Is Creators have stated that Reels can no longer depend on bonuses, due to which creators are still making money from things like subscriptions and brand partnerships. Reelo’s bonus was part of a 2-year villainous bridge from Meta that the company promised creators by 2022. did with
After the closure of Tiktok, there were many other small companies that gave the creators the facility to put short and shorts videos and also gave good bonuses, but as time is passing, even in small companies, Snapchat’s departures are slowing down.
Snapchat was also heavily crowded in 2020 when the company announced that it would also pay $1 million a day for hit content on its platform, followed by TikTok and Spotlight. The number of users on Snapchat continued to grow day by day but during 2022 that amount started to be cut down gradually and advertising and revenue sharing like other reels videos were started in youtube also initially shot like its tiktok Started short platform to create content for videos and also offered payment but announced it is moving towards a state good governance model
Other company which is withdrawing tiktok creator fund and encouraging a new content like short form video one recently announced an update fund which only allows creators who make videos longer than 1 minute Rewards will be given but direct monetization from the platform has been an issue, with some creators reporting that they are earning less for their viral videos under the Tik Tok Fund
If you see, then in 2020, Instagram launched its reels feature in about 50 countries and only after that in 2021, America also started its Facebook reels.
Investing heavily in Meta Reels Incentivizing creators to Reels through innovative rewards to challenge Tik-Tok Nearly $1 billion was designated to the Creators Fund to develop the Triloka product on Instagram and Facebook, as well as some funding for the Reels Play bonus program and AI advancements.
Social media trends are only changing with the advent of shorts video platforms like reels. Sandberg Verk also said that it is more difficult to blame video ads than still image ads, but small business have a lot to gain from these ad formats. The advantage is that even after being present as a social media platform for more than a decade, Meta is still not nimble and no social media platform stays popular forever. First it was Pie Space, today it is Tiktok.
Going forward it may be completely new platforms which we haven’t even thought about yet so meta should also bring some new updates and new features day by day so that there will be a new thrill among the creators